Document Details

Document Type : Thesis 
Document Title :
Attitudes of Public Relations Practitioners Towards professional ethics and its relationship to the level of performance : a comparative study between the public and private sector
اتجاهات ممارسي العلاقات العامة نحو أخلاقيات المهنة وعلاقتها بمستوى الأداء - دراسة مقارنة بين القطاعين العام والخاص
 
Subject : Faculty of Communication and Media 
Document Language : Arabic 
Abstract : This study aims at recognizing the attitudes of the practitioners of public relations in the public and the private sectors towards the ethics of the profession, in light of its six dimensions. The six dimensions are the ethics of the public relations practitioner towards himself as a professional, his colleagues, people in and out of his department, his organization, the mass media, the Internet and their relationship with performance level. It is a descriptive study relied on survey and comparative method. Sample of this study included 97 public sector practitioners and 56 private sector ones. The total samples of this study are 153 all from Jeddah. The questionnaire too for collecting data has been used during the second term of the academic year (1439AH/2018AD). The most important results of this study include the following: the concept of ethics of public relations practitioners in the public sector comes from Islamic principles. But in the private sector it comes from the organizational rules stated by the organization. Training courses are at the front of the sources of knowledge of the public relations practitioners. In the private sector work environment came at the front. Religion is at the top of the factors that affect profession ethics for both public and private sectors. Responses of public relations practitioners in both sectors towards the two axis of this study; attitudes towards profession ethics with its dimensions and performance level are agreeing. The arithmetic averages for the profession ethics with its dimensions are 3.97 out of 5 while in the private sector 3.95 out of 5. For the performance axis, the arithmetic average in the public sector is 3.95 while it is 3.86 out of 5 in the private sector. There are no statistically significant differences in the responses of the individuals of the study sample towards the axis of the study. In addition, the results indicate a statistically connected relationship between the attitudes towards profession ethics and performance level in both sectors; the public sector and the private one. 
Supervisor : Dr. Noha Alsaid Nasser 
Thesis Type : Master Thesis 
Publishing Year : 1442 AH
2020 AD 
Added Date : Saturday, September 12, 2020 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
منال شعيفان السلميAlsulami, Manal ShaeifanResearcherMaster 

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