Document Details

Document Type : Thesis 
Document Title :
EFFECT OF SAUDI ELECTRONIC NEWSPAPERS OUTPUT ON ITS READABILITY - ANALYTICAL AND FIELD STUDY
تأثير إخراج الصحف السعودية الالكترونية على انقرائية الجمهور لهذه الصحف :دراسة تحليلية وميدانية
 
Subject : faculty of Communication and Media 
Document Language : Arabic 
Abstract : This study aims at identifying Saudi electronic newspapers output on Saudi public readability via monitoring the most effective elements on readability, identifying the relation between the intensity and follow-up of Saudi audience to these newspapers and the achieved output gratifications by that follow-up. This study depended on the media survey method using analytical study sample of Saudi electronic newspapers including (Okaz, Al-Madinah, Al-Riyadh, and Asharq Al-Awsat). It takes three months from 01.08.2018 to 30.10.2018H. The Field study sample consists of (200) individuals of Jeddah population who follow Saudi electronic newspapers by Uses and Gratifications Theory. The findings show and clarify that the different newspapers of the study sample in employing the output elements and how producing it well in terms of Saudi audience readability. This study concludes that there's correlation relation between the respondents follow-up to Saudi electronic newspapers and the readability of this newspapers. There's also a correlation relation between the respondents follow-up intensity to Saudi electronic newspapers and the readability of this newspapers. There are also some differences between the respondents' motivations for using these newspapers as per their preferences and output ways in these newspapers. 
Supervisor : Dr. Doaa Fathi Salem 
Thesis Type : Master Thesis 
Publishing Year : 1441 AH
2020 AD 
Added Date : Thursday, January 16, 2020 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
رنيم يحيى الحضرميAl-Hadrami, Raneem YahyaResearcherMaster 

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 45767.pdf pdf 

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