Document Details
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Document Type |
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Thesis |
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Document Title |
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Impact of the Saudi officials usage of Twitter in the Formation of their Image Among Saudi youth: A Survey Study of King Abdulaziz and Omm Alqura University Students اثر استخدام القيادات الادارية في السعودية لتطبيق تويتر في تكوين صورتهم الذهنية لدى الشباب: دراسة مسحية على طلاب جامعتي الملك عبدالعزيز وام القرى |
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Subject |
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Faculty of Communication and Media |
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Document Language |
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Arabic |
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Abstract |
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Impact of the Saudi officials usage of Twitter in the Formation of their Image Among Saudi youth: A Survey Study of King Abdulaziz and Omm Alqura University Students The study aimed to identify the Impact of the Saudi officials usage of Twitter in the formation of their image among Saudi youth, through the identification of the way the officials in Saudi Arabia deals with Twitter, And about the techniques used by Saudi officials in communicating with young Saudis and the most important issues which they might have highlighted in their tweets, This study was based on the descriptive approach through the survey method, the study population included students in Saudi universities in the cities of Jeddah and Mecca, of both genders, as they are the most interactive and influenced by Twitter, The study sample consisted (317) students who selected randomly, The results showed that (53,6%) of respondents use Twitter daily, followed by those who use it weekly with percentage of (18,3%), while those who interring their accounts on Twitter each month, once at least was (11,4%) and a percentage of (16,7%) of respondents said they use Twitter sporadically and is a regular, and perhaps only when events or when there are common threads among the general public, And the Saudi youth look toward some of the officials changed after following their Tweets, Based on the findings the researcher recommended a number of recommendations, including: the need for the Saudi officials or their public relations offices devote much space to communicate with the Saudi youth and be engage in dialogue with them and give them information in all transparency in order to increase the trust between him and them, and thus benefit from feedback as a result of the dialogue that is going on Twitter pages |
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Supervisor |
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Dr. Anmar Hamed Mutawa |
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Thesis Type |
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Master Thesis |
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Publishing Year |
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1438 AH
2017 AD |
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Added Date |
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Tuesday, May 16, 2017 |
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Researchers
| سلطان عرار الدوسري | Al Dosari, Sultan Arar | Researcher | Master | |
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